Creative direction, run like a system.

Project examples

Digital projects, built from scratch

Skills & tools

Process skills, with AI built in

I use AI every day to work faster, not to replace judgement.

Case study

Sanity brand identity

One name, one idea and a bilingual system, Arabic first, applied across the website and social.

Accounts I have managed

The two accounts I run, and brands I have created content for.

@hussainjassim ↗

@thesanitystore ↗

@hussainjassim · feed themes over the years

Brands I have created content with

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• Azadea
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• Scotch & Soda
• Rituals
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• Penhaligon’s
• Le Labo

Brand partnerships with a purpose

Sanity is built on sustainability. That has led to CSR campaigns and collaborations with banks, retailers and universities.

In the press

Bazaar magazine · “Talking Greene — The Sanity Store: sustainable living in Kuwait starts here”

Tap a page to read it full size.

• Harvey NicholsBrand collaboration, launch of sustainable and conscious fashion brands.
• Commercial BankBrand collaboration, CSR sustainability competition for staff.
• TrashtagBrand sponsorships for a non-profit beach clean-up.
• Sherry Alghanim GroupBrand collaboration, launch of an electric car.
• Al-Sayer GroupJudge, sustainability art competition.
• Seeds Co.Judge, “From Waste to Art” competition.
• Sustainable Living KWMentor, sustainable and upcycled fashion competition.
• GUST · AUK · K-TECHSustainability seminars, panels and student internship programmes.

Certified in Circular Economy, Circular Business Models, Sustainable Supply Chain, Sustainability in the Workplace, and Green & Sustainable Building.